Marketing
the Brand
We will promote the Stretch-n-Grow brand
and trade mark as we deem appropriate however
we have found that the best way to promote
the system is through direct contact with
the directors of the child care centres
who make the decisions to promote our programmes
in the centres.
We believe this is also the most cost effective
approach from a franchisees’ perspective.
As such franchisees should budget to spend
little on direct media advertising of the
system. As franchisors we will look for
opportunities to promote the system regionally
and nationally in various media as we think
appropriate and there will be no additional
costs to franchisees in these circumstances.
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